Cult Leader Tactics is a satire on the genre of self-help manuals. It details how to get to the top of your chosen profession, or how to get on in life in general and in affairs of the heart, by acting in a Machiavellian manner and employing dirty tricks or ‘Cult Leader Tactics’ to achieve your life goals.

Lyrically the album is made up of extracts from a fictitious self-help manual ‘Cult Leader Tactics’, a parody of the self-help manual genre. After experiencing these types of human behaviour and themes, the album arrives at the conclusion the only true answer in life is love.

These and other themes are subtly referenced in each song and explored on a collection of Paul’s best songwriting since Mansun’s imperial phase. Nowhere is this exemplified more than on the instantly catchy and destined to be classic, ‘You’ve Got No Life Skills, Baby!’, which is reminiscent of the best artrock-meets-pop moments of Mansun’s Attack Of The Grey Lantern.

Paul plays the majority of the instruments on Cult Leader Tactics 11-tracks, including guitars, drum machines and synthesisers, on an album produced with long-time collaborator and acclaimed producer Paul ‘P-Dub’ Walton (Bjork, The Cure, Massive Attack) at Paul’s Kitchen Studio and the latter's Loft Studios.

Cult Leader Tactics features guest appearances from revered musician and producer Steven Wilson on ‘Omega Man’ – a collaboration about his and Paul’s feelings of isolation during lockdown, as well as a 288-person C.L.T. Lockdown Choir who sing on ‘Lyin’ Bout Who U Sleep With’. The choir submitted their vocal takes during lockdown and are included on the finished album. The 288 person choir’s names are featured over 2 pages in the 60 page Limited Edition Deluxe Book version of Cult Leader Tactics. This is a strictly limited edition deluxe set and is available to pre order from Paul’s official store now.